Summary of the TikTok influencer marketing case of Readamo Novel APP in the European and American markets (US, Canada, UK, Australia). By collaborating with 7 overseas influencers whose followers are mainly women aged 25-45, the product was successfully integrated into lifestyle skits and vertical book recommendation content, effectively reaching the target users.

The marketing campaign achieved remarkable results within 10 days: the total video views approached 885,000, the total Engagement Rate reached 1.2%, and it received over 10,000 comments. The highlights of the case lie in the precise selection of influencers and the creativity of native content, such as approaching from perspectives like single mothers' solitude and grandparent-grandchild interactions, effectively resonating with the audience and directly driving APP downloads. Meanwhile, user feedback on price and reading devices also provided valuable directions for product optimization. 

PDFelement launched a note-sharing competition on the Instagram platform to promote its V9 version. The core strategy of the event is the tripartite collaboration of "brand + KOL + KOC": the brand provides high-value prizes to attract participation, KOLs are responsible for posting collaborative posts to generate buzz, while KOCs create high-quality note templates, effectively lowering the participation threshold for users. 

This strategy has achieved remarkable results. The event successfully attracted over 100 fans to voluntarily post original content, with the total interaction volume of related posts exceeding 700,000 times, and directly driving over 30,000 new software downloads and over 2,000 new fans. 

To enter the Vietnamese market, <Merge Plane> collaborated with a local vertical gaming influencer (Thành EJ) who has 570,000 followers, and he produced and published two YouTube videos showcasing the fun of the game. 

This precise strategy focusing on localized influence has achieved remarkable results: the video has received over 100,000 exposures and more than 1,000 interactions, successfully boosting the game's search popularity on YouTube in Vietnam and ultimately pushing the game into the top 30 of the monthly game download charts in both the iOS and Android markets in Vietnam.